CMR staff have extensive outbound sales experience.

The first priority on any outbound call is to ensure the agent is calling someone open to receiving the call. We strive to manage each program to achieve the sales objective in as few contacts as possible.

Our agents receive telephone sales instruction as part of their standard training, as well as specific training on products, services and offerings to ensure program success. Agent training also targets cross-selling and up-selling techniques specific to each client program.

Additional training on handling rejection is a standard part of our program-specific training. This additional training component gives our agents the necessary tools to address customer concerns in a professional manner and regain control of the call.

Because the outbound call recipient is often receiving a cold call, we recommend a direct mail campaign managed by our fulfillment center in advance of the outbound call.