Affordable Channels for Small Business Marketing

You’ve launched your small business, but just building a website doesn’t mean your site will begin buzzing with sales immediately. Whether you run an online business or have a website to support and supplement your online store, you’ll need the right small business marketing strategy and tactics to help your business thrive. Learn more

Thursday, March 4, 2021/Author: Kelley Donald - MarCom/Number of views (2660)/Comments (0)/
Categories: Business Internet

Tips for Pivoting to Online Business

The coronavirus pandemic forced many businesses to shutter, including some restaurants, bars, and gyms. But the lucky ones were able to reimagine their offerings and pivot to an online business model. With home business wifi service, Consolidated Communications makes it easy to run an online business from an office space or from home.

While the steps to pivot to an online business vary by industry, here are some tips that any small business owner can use to establish a profitable base online. Learn more.

Wednesday, January 27, 2021/Author: Kelley Donald - MarCom/Number of views (2240)/Comments (0)/
Categories: Business Internet

How to Measure Your SEO Performance

Search engine optimization (SEO) refers to how well your company website ranks on Google and other search engine results pages (SERPs). When someone types keywords related to your business into Google’s search bar, you want to make sure your site shows up among the first few results of organic search. Learn More. 

Wednesday, January 13, 2021/Author: Kelley Donald - MarCom/Number of views (2836)/Comments (0)/
Categories: Business Internet

How You Can Mitigate Security Risks

Cybercrime has become a serious issue for executives, who are increasingly responsible for their companies’ overall “security postures.”

At its most basic, your security posture is the state of your company’s IT infrastructure, and your preparedness to protect it against potential attackers. Your security posture encompasses your people, processes, technology – software and hardware – and especially, your data. Finally – and most importantly – your company’s security posture also includes your capacity to adapt to ever-evolving threats in today’s risky digital universe. Learn more

Wednesday, December 16, 2020/Author: Kelley Donald - MarCom/Number of views (2815)/Comments (0)/

Are You Ready for The Next Generation? How to Prep for Gen Z in the Workplace

Just when Boomer and Gen X bosses thought they figured out the millennials, Gen Z is entering the workforce with a whole new set of needs and preferences. But there’s good news: Gen Z is probably more like Gen X in their ideals, which could make it easier for senior managers and business owners to relate to this cohort.

However, as the first generation of digital natives, the way this cohort works is unlike any generation prior. Understanding their strengths, weaknesses, and what makes them happy and comfortable can lead to a more engaged and productive workplace. 

Whether you run a restaurant or a retail store — or even if you’re a service provider in your community — these tips can help you get ready for gen z in the workplace. Learn More.

Tuesday, November 24, 2020/Author: Kelley Donald - MarCom/Number of views (2449)/Comments (0)/
Categories: Business Internet

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