Affordable Channels for Small Business Marketing

You’ve launched your small business, but just building a website doesn’t mean your site will begin buzzing with sales immediately. Whether you run an online business or have a website to support and supplement your online store, you’ll need the right small business marketing strategy and tactics to help your business thrive. Learn more

Thursday, March 4, 2021/Author: Kelley Donald - MarCom/Number of views (3784)/Comments (0)/
Categories: Business Internet

Tips for Pivoting to Online Business

The coronavirus pandemic forced many businesses to shutter, including some restaurants, bars, and gyms. But the lucky ones were able to reimagine their offerings and pivot to an online business model. With home business wifi service, Consolidated Communications makes it easy to run an online business from an office space or from home.

While the steps to pivot to an online business vary by industry, here are some tips that any small business owner can use to establish a profitable base online. Learn more.

Wednesday, January 27, 2021/Author: Kelley Donald - MarCom/Number of views (3190)/Comments (0)/
Categories: Business Internet

How to Measure Your SEO Performance

Search engine optimization (SEO) refers to how well your company website ranks on Google and other search engine results pages (SERPs). When someone types keywords related to your business into Google’s search bar, you want to make sure your site shows up among the first few results of organic search. Learn More. 

Wednesday, January 13, 2021/Author: Kelley Donald - MarCom/Number of views (3955)/Comments (0)/
Categories: Business Internet

Are You Ready for The Next Generation? How to Prep for Gen Z in the Workplace

Just when Boomer and Gen X bosses thought they figured out the millennials, Gen Z is entering the workforce with a whole new set of needs and preferences. But there’s good news: Gen Z is probably more like Gen X in their ideals, which could make it easier for senior managers and business owners to relate to this cohort.

However, as the first generation of digital natives, the way this cohort works is unlike any generation prior. Understanding their strengths, weaknesses, and what makes them happy and comfortable can lead to a more engaged and productive workplace. 

Whether you run a restaurant or a retail store — or even if you’re a service provider in your community — these tips can help you get ready for gen z in the workplace. Learn More.

Tuesday, November 24, 2020/Author: Kelley Donald - MarCom/Number of views (3516)/Comments (0)/
Categories: Business Internet

How to Win Back Your Customers After a Crisis

Whether your company faced a PR crisis or a cyberattack that resulted in the theft of sensitive customer information, it’s crucial for a business to respond to a crisis immediately and openly.

HubSpot customer relationship management software bloggers identify five different types of business crises your company might face:

  • Financial (such as a drop in stock prices or asset valuation)
  • Personnel-related (such as diversity & inclusion issues caused by an individual, department, or group in the organization)
  • Organizational (often stems from exploiting consumers or not acting in their best interests)
  • Technological (such as a cyberattack resulting in a data breach)
  • Natural (such as destruction of your physical headquarters)

If you’re fighting back from a natural disaster, you can win your customer base back simply by providing the same customer service, responsiveness, and offerings you did before the crisis. Most of your recovery will take place internally, notably the rebuilding of your physical location and the technology that keeps your business running. A natural crisis, however, will often create additional financial, organizational, and technological crises. Your business must gather its forces to respond to each of these threats in the best way possible. Learn more. 

Tuesday, November 10, 2020/Author: Kelley Donald - MarCom/Number of views (3867)/Comments (0)/
Categories: Business Internet