Launch Your Website
If you don’t have a website, that’s the place to start. Did you know that in addition to small business internet plans, Consolidated Communications provides website design and hosting? If you’re on a tight budget, you can opt for a do-it-yourself platform to get up and running quickly and easily. Otherwise, you can opt for a custom website design that fits your small business needs better.
Get Found on Google Through Search Engine Optimization (SEO)
More than half of all website traffic comes from organic search. Search engine optimization (SEO) has a number of complicated elements. While you may be able to tackle some aspects of SEO, such as blogging, on your own, experts can help take your site to the next level. From building reputable backlinks to adding your website to directories, comprehensive SEO services may cost less than you think.
Use Google AdWords and PPC Advertising to Reach the Right Customers
If you want to see results quickly, pay-per-click (PPC) advertising, sometimes called paid search, can ramp up your small business marketing efforts. PPC advertising embraces multiple marketing channels like Google Ads and offers low-cost lead generation to a highly targeted audience.
Embrace Local Marketing for the People in Your Neighborhood
Local presence management services help improve your local search ranking for your brick-and-mortar location. Local SEO represents a powerful force for retailers and service providers looking to attract an audience within a specific geographic area. Small business marketing channels for local marketing include:
- Social media
- PPC advertising
- Reputation management
- Directory and map listings
- Online review sites
- Local SEO
Use Direct Email to Drive Traffic to Your Website
Direct email remains a highly effective tool to stay in touch with your market. Professional email hosting services that include a company email address, autoresponder, scalable mail storage limits, and spam and anti-virus safeguards can help ensure you have the tools you need to run successful email marketing campaigns.
With your business wifi service in place, it’s time to take the next steps in marketing your small business online. Let Consolidated Communications help with our customized online marketing solutions.