Six Essential Tips for Starting a Small Business

Author: Kelley Donald - MarCom/Monday, February 24, 2020/Categories: Business Internet

Are you ready to enjoy the flexibility of running your own small business? Do you have a great business idea but aren’t sure how to start marketing your idea to the world? Every small business is slightly different, but there are six things every new small business owner needs to get started.

1. Company Name and Logo

Every successful business starts with an idea. From there, it’s important to come up with a business name and logo that matches your brand, vision, and values as a company. You’ll want to register your business name with the state in which you do business, as well as speak with a tax accountant to determine how you want to structure your business. The Small Business Administration (SBA) has many resources for small business owners just getting started.

2. Website and Email Address

As you consider your company name, you’ll want to make sure you can purchase a domain name that fits your brand. Most experts recommend trying to get a domain with a dot-com extension, but as more domains are purchased, this isn’t easy to do. Dot-net, dot-co, and even dot-us extensions are growing more common for start-up businesses. When you set up your website, make sure to purchase an email address that uses your domain name so you look more professional reaching out to your business contacts.

3. Business Technology Tools That Can Scale with You

It would be difficult, if not impossible, to start a company today without business technology. At a bare minimum, you’ll want a laptop or desktop computer, a smartphone, and a business phone number that is separate from your personal smartphone.

Maintaining a work-life balance can be challenging when you run a small business. Having dedicated technology for your home business can make it easier to “unplug” when you want to spend time with your family and friends. Look for business phone deals bundled with your business Internet service provider (ISP) to save money.

4. Marketing Plan to Get the Word Out

How do you plan to promote your small business? The internet provides more avenues than ever before to spread the word about your company’s offerings. You can use search engine optimization (SEO) to promote your brand organically on Google, or you can use social media marketing, email marketing, and a variety of paid marketing techniques like Google Ads or Facebook advertising to drive traffic to your website. Determine the best ways to reach your audience, test your tactics, and make adjustments for the best results.

5. Fast and Reliable Business Wifi Service for All Your Devices

Every business owner needs a fast and reliable business wifi service to stay in touch with their customers, manage remote workers, or market their business through social media, paid search, or organic SEO marketing efforts. Your business internet is the lifeline to your online marketing campaigns, customer service, and virtually every other aspect of your business.  

6. A Robust Business Broadband Service to Meet Your Needs

You’ll need a business broadband service to deliver the fastest connection to your hardwired devices, including your laptop or PC. Even the fastest business wifi service can’t compare to a hardwired connection in your home office. Make sure your business ISP can deliver business wifi and business broadband to meet your needs. If you’re running a server or hosting your own website, you’ll need more bandwidth than you would if you’re only using one or two computers for your small business.

Get the Business Technology You Need from Consolidated Communications

Consolidated Communications offers a variety of small business bundled services to meet your growing needs. Start with a package that includes Internet and Voice to accommodate your business needs. Remember, you can scale up at any time for more speed or bandwidth as your small business grows. Visit consolidated.com or call 844-968-7224 for more information.

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