Should Small Businesses Use Social Media to Connect with Customers?

Social Media For Small Businesses: Part 1

Running a business today is simply not the same as it was a couple decades ago. And thanks to a constantly evolving digital environment, small businesses have to work especially hard to reach–and hold onto-their customers.

When it comes to truly connecting with buyers via social media, the competition is fierce, with most small businesses vying for top-of-mind recognition.

In an effort to stand out from the crowd, small business owners must understand that the key to social media marketing is to not look at it as a chore. Rather, social media should be incorporated as one more part of an overall marketing strategy, with a goal of staying in touch with customers in a relevant space where they are most active.

In our first installment of our social media series we will cover:

  • Social media success stories
  • Reasons you should motivate toward a social media presence
  • Managing your social media presence

Download the Social Media E-Book now!

Tuesday, February 6, 2018/Author: Julie Foster - MarCom/Number of views (3024)/Comments (0)/
Categories: Business Internet

Enhance the Employee Experience with the Right Business WiFi Solution

When it comes to making a profit in business, productivity is king. But employees depend on their employers to give them the tools they need to perform and produce results. To remain productive, employees need access to technology that helps them consistently collaborate with others. WiFi connectivity is key, so employees can stay connected with colleagues and clients. Businesses need to implement connectivity solutions that will enable their employees to leverage technology. According to a global study that the Economist Intelligence Unit (EIU) published in 2016...

Monday, February 6, 2017/Author: Julie Foster - MarCom/Number of views (4244)/Comments (0)/
Categories: Business Internet

Is your Small Business Ready for the Digital World?

The business world is filled with clients who resist trying a new strategy because they think that their current one works. There is no doubt that your small business can generate a lot of revenue from word of mouth. However, that does not mean that a good digital campaign will not work in your favor. A good digital marketing strategy can help prospects research purchase decisions, ease the pressure on their sales department, shorten the sales cycle and potentially pre-qualify sales.

What types of digital marketing are available for your business?

Wednesday, August 3, 2016/Author: Julie Foster - MarCom/Number of views (4576)/Comments (0)/
Categories: Business Internet

What is Fiber and Why is it so Important?

A fiber-optic cable is made up of incredibly thin strands of glass or plastic known as optical fibers; one cable can have as few as two strands or as many as several hundred. Each strand is less than a tenth as thick as a human hair and can carry something like 25,000 telephone calls, so an entire fiber-optic cable can easily carry several million calls.

So, what does this mean for your business?

Wednesday, August 3, 2016/Author: Julie Foster - MarCom/Number of views (4945)/Comments (0)/
Categories: Business Internet

Big Orange Spools Everywhere

What are they for?

You may have noticed in the past few years that there are many construction crews operating down the sides of your local highways, roads, and streets. They normally have a mini excavator, perhaps a Ditch Witch, or what is referred to as a horizontal boring machine that looks like a drill-rig with the drill at an angle. They also normally have a truck or trailer in tow holding large spools of plastic pipe.

This pipe is called conduit, and comes in many colors, serving as a guide to those who operate excavating equipment. The color of the conduit tells those who come across it what is inside the pipe. 

How does this relate to your business and community?

Wednesday, May 18, 2016/Author: Julie Foster - MarCom/Number of views (41448)/Comments (0)/
Categories: Business Internet
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