SMALL BUSINESS RESOURCE CENTER

Research your competitors and see how you compare.

Tools and insights to help you make the most of your time.

Knowing who your competitors are and what they offer can help your business stand apart.


How are you differentiating yourself? Researching the competition doesn't have to be complicated or time-consuming, especially with the wealth of information available on the web. By investing even a small amount of time, businesses of any size can develop a framework for making competitive assessments. By keeping track of who your competitors are, what customers are saying, and how they position themselves, you can set your business apart. So don’t wait, go ahead and use your high speed Internet to check out their website, look at reviews, visit their LinkedIn profile, follow them on social media, and even make a purchase from them.

 


Online resources to help you research competitors and differentiate your business.


You are competing for the same customers. Once you have a good idea of who your primary competitors are, conduct a SWOT analysis to see what your Strengths, Weaknesses, Opportunities and Threats are. It will help you prioritize the areas you’ll want to expand in and others you’ll want to work on.


Competitor research may seem like an overwhelming task, but a persistent effort will pay off. It’s a safe assumption that many of your competitors have newsletters or a social media presence, and those resources are full of no-cost data to review. Getting started is usually the hardest part – but having small business communications systems in place will make it easier.

 


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