Modernize, update and maintain.
Having an up-to-date website that you continually maintain is a must have in today’s business environment. It doesn’t matter if it is an e-commerce site, or just a place to let customers get a deeper understanding of what you offer – it’s a part of today’s customer self-education process. In fact, 87% of shoppers go online to research a product or service before purchasing. 1
If you are looking for support in building your small business website, there are no shortages of do-it-yourself companies that offer easy-to-use templates based on industry type or product category. You can also ask about CCI web development and hosting services here.
Create keywords and put them to work.
Website optimization or Search Engine Optimization (SEO) are techniques and tactics used to increase the number of visitors to a website by getting better search results. Utilizing keywords words and phrases that describe what your content is about is a simple and effective way to increase your page ranking when consumers browse the web for products and services you (and your competitors) offer.
Below we have provided some articles and resources that will be helpful to revamping your site and optimizing your site content.
Track your business website’s performance.
There are a number of tools available to track your website performance. But your small business website’s performance needs to be based on realistic expectations and metrics defined by your business. Do you want people to download content, click through to learn more about your products, or give you a call for a quote?
One of the most important things to track on your website is visits over time. You can track your visitors using Google Analytics or some other analytics tool. Valuable information to track can include the number of visits, unique visitors, length of visit, as well as the number of new vs. returning visitors your business website receives for each tracking period.
Keep your website online and accessible.
It's important to have reliable business Internet service so your website is available when customers want information. Look for a service provider that offers tech support, security, and maximum up-time.
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